Evaluating sales training effectiveness at the reaction and learning levels
Ashraf M. Attia, Earl D. Honeycutt Jr., Rana Fakhr, and Sharon K. Hodge
| Year of publication: |
2021
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|---|---|
| Authors: | Attia, Ashraf M. ; Honeycutt, Earl D. ; Fakhr, Rana ; Hodge, Sharon K. |
| Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 42.2021, 1/2, p. 124-139
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| Subject: | evaluation | lower level assessment | Sales training | trainee reaction | Betriebliches Bildungsmanagement | Employer-provided training | Bewertung | Evaluation | Führungskräfteentwicklung | Leadership development | Berufsbildung | Vocational training | Weiterbildung | Further training | Lernen | Learning | Personalentwicklung | Human resource development |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15332969.2021.1948489 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012607288