Evaluating sponsorship through the lens of the resource-based view : the potential for sustained competitive advantage
Jonathan A. Jensen, Joe B. Cobbs, Brian A. Turner
| Year of publication: |
March-April 2016
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|---|---|
| Authors: | Jensen, Jonathan A. ; Cobbs, Joe B. ; Turner, Brian A. |
| Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 59.2016, 2, p. 163-173
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| Subject: | Sport sponsorship | Resource-based view | Marketing management | Competitive advantage | Olympic Games | Wettbewerbsvorteil | Ressourcenorientierter Ansatz | Sponsoring | Sponsorship | Sportveranstaltung | Sport event | Marketingmanagement | Sportmarketing | Sports marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.bushor.2015.11.001 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011451875