Evaluating strategic communication : theoretical and methodological requirements
Juliana Raupp
| Year of publication: |
2008
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|---|---|
| Authors: | Raupp, Juliana |
| Published in: |
Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]. - Wiesbaden : VS, Verl. für Sozialwiss., ISBN 3-531-15602-0. - 2008, p. 179-192
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| Subject: | Öffentlichkeitsarbeit | Public relations | Controlling | Management control | Betriebliche Kennzahl | Financial ratio |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003728428