Evaluating the brand equity of ride-hailing services from the users' perspective : a cross-country study
Okaï Ozbal, Teoman Duman, Omer Topaloglu
| Year of publication: |
2024
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|---|---|
| Authors: | Ozbal, Okaï ; Duman, Teoman ; Topaloglu, Omer |
| Published in: |
International journal of technology marketing : IJTMkt. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-8798, ZDB-ID 2421416-4. - Vol. 18.2024, 1, p. 62-90
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| Subject: | brand equity | brand trust | digital branding | ride-hailing | sharing economy | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Share Economy | Sharing economy | Vertrauen | Confidence | Markenartikel | Brand |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJTMKT.2024.135670 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015062348