Evaluating the consequences of abandoning unprofitable cusomers : a comparison of direct and indirect abandonment strategies
Michael Haenlein; Andreas M. Kaplan
| Year of publication: |
2011
|
|---|---|
| Authors: | Haenlein, Michael ; Kaplan, Andreas |
| Published in: |
Kundenmanagement. - Wiesbaden : Gabler, ISBN 3-8349-1996-9. - 2011, p. 77-94
|
| Subject: | Kunden | Customers | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009008210