Evaluating the effect of affinity card programs on customer profitability using propensity score matching
Ali Bakhtiari & B. P. S. Murthi & Erin Steffes
| Year of publication: |
2013
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|---|---|
| Authors: | Bakhtiari, Ali ; Murthi, B. P. S. ; Steffes, Erin |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 27.2013, 2, p. 83-97
|
| Subject: | Kreditkarte | Credit card | Kundenbindungsprogramm | Loyalty program | Rentabilität | Profitability | Konsumentenverhalten | Consumer behaviour | Sparquote | Propensity to save | Matching | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009758381