Evaluating the effect of consumer sales promotions on brand loyal and brand switching segments
Komal Nagar
| Year of publication: |
2009
|
|---|---|
| Authors: | Nagar, Komal |
| Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 13.2009, 4, p. 35-48
|
| Subject: | Verkaufsförderung | Sales promotion | Markenartikel | Brand | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Haarkosmetik | Hair care product | Kosmetik | Cosmetics | Indien | India |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003964857