Evaluating the effect of psychological dimensions of gamification strategy on creation of unplanned purchases
Seyed Fathollah Amiri Aghdaie, Hamidreza Talaei, Paria Soltanpour
| Year of publication: |
2022
|
|---|---|
| Authors: | Aghdaie, Fathollah Amiri ; Talaei, Hamidreza ; Soltanpour, Paria |
| Published in: |
International journal of procurement management. - Olney : Inderscience, ISSN 1753-8440, ZDB-ID 2418233-3. - Vol. 15.2022, 1, p. 20-39
|
| Subject: | gamification strategy | psychological dimension | unplanned purchases | Konsumentenverhalten | Consumer behaviour | Strategisches Management | Strategic management | Gamification | Computerspiel | Video game | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPM.2022.119843 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012800410