Evaluating the Effectiveness of Generic Pork Advertising: The First Fifteen Months

Presented at the Conference of Economic Evaluation of Generic Advertising, February 1989, and published in Commodity Advertising and Promotion

Year of publication:	1990-01-01
Authors:	Hayenga, Marvin L. ; Hoover, Sue ; Johnson, Stanley R.
Institutions:	Department of Economics, Iowa State University

Series:	Staff General Research Papers.
Type of publication:	Book / Working Paper
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005433122