Evaluating the effects of corporate social irresponsibility on brand hate and its behavioural outcomes
Elaheh Roozbahani, Reza Salehzadeh, Seyed Mehdi Mirmehdi
| Year of publication: |
2022
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|---|---|
| Authors: | Roozbahani, Elaheh ; Salehzadeh, Reza ; Mirmehdi, Seyed Mehdi |
| Published in: |
International journal of business governance and ethics : IJBGE. - Olney, Bucks : Inderscience Enterprises, ISSN 1741-802X, ZDB-ID 2193729-1. - Vol. 16.2022, 2, p. 158-175
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| Subject: | behavioural outcomes | brand | brand hate | business ethics | consumer behaviour | corporate social responsibility | CSR | Corporate Social Responsibility | Corporate social responsibility | Konsumentenverhalten | Consumer behaviour | Unternehmensethik | Business ethics | Markenimage | Brand image | Markenführung | Brand management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBGE.2022.121919 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013198346