Evaluating the efficiency of Internet banner advertisements
| Year of publication: |
2007
|
|---|---|
| Authors: | Lohtia, Ritu ; Donthu, Naveen ; Yaveroglu, Idil |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 60.2007, 4, p. 365-370
|
| Publisher: |
Elsevier |