Evaluating the gaps and intersections between marketing education and the marketing profession

Margarida M. Pinheiro, Ana Estima, Susana Marques

"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"--

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Year of publication:	[2019]
Other Persons:	Pinheiro, Margarida M. (ed.) ; Estima, Ana (ed.) ; Marques, Susana (ed.)
Publisher:	Hershey PA, USA : IGI Global, Business Science Reference
Subject:	Marketing \| Ökonomische Bildung \| Economic education \| Wirtschaftshochschule \| Economics department
Description of contents:	Table of Contents [gbv.de]

Extent:	xx, 252 Seiten Illustrationen
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series Research essentials
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Sammelwerk ; Collection of articles of several authors
Language:	English
Notes:	Enthält 11 Beiträge Includes bibliographical references 1812
ISBN:	978-1-5225-6295-5 ; 978-1-5225-6296-2
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10011869578