Evaluating the gaps and intersections between marketing education and the marketing profession

Margarida M. Pinheiro (University of Aveiro, Portugal), Ana Estima (University of Aveiro, Portugal), Susana Marques (University of Aveiro, Portugal), editors

"This book focuses on the relationship between marketing education and marketing profession and the intersection between different stakeholders. It contains empirical, conceptual and theoretical contributions in marketing education. It also provides guidance on the redefinition of professional profiles and offers useful tools and insights for deeper and more productive intersections"--

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Year of publication:	[2019]
Other Persons:	Pinheiro, Margarida M. (ed.) ; Estima, Ana (ed.) ; Marques, Susana (ed.)
Publisher:	Hershey, Pennsylvania : IGI Global

Extent:	1 Online-Ressource (xx, 252 Seiten)
Series:	Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
Type of publication:	Book / Working Paper
Language:	English
Notes:	Includes bibliographical references and index. - Description based on title screen (IGI Global, viewed 10/31/2018)
ISBN:	978-1-5225-6296-2 ; 978-1-5225-6295-5
Other identifiers:	10.4018/978-1-5225-6295-5 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012393700