Evaluating the impact of mega-sporting events on hotel pricing strategies : the case of the 2014 FIFA World Cup
Albert A. Barreda, Sandra Zubieta, Han Chen, Marina Cassilha and Yoshimasa Kageyama
| Year of publication: |
2017
|
|---|---|
| Authors: | Barreda, Albert A. ; Zubieta, Sandra ; Chen, Han ; Cassilha, Marina ; Kageyama, Yoshimasa |
| Published in: |
Tourism review : the official journal of the AIEST. - Bingley : Emerald, ISSN 1660-5373, ZDB-ID 2440017-8. - Vol. 72.2017, 2, p. 184-208
|
| Subject: | Revenue management | RevPAR | Pricing strategies | Price elasticity of demand | Mega events | ADR | Sportveranstaltung | Sport event | Preismanagement | Pricing strategy | Preiselastizität | Price elasticity | Revenue-Management | Fußball | Football | Hotellerie | Hotel industry | Großveranstaltung | Big event | Wirkungsanalyse | Impact assessment |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/TR-02-2017-0018 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011772628