Evaluating the impact of pricing actions to drive further actions
Antonio Ruggiero and Jered Haedt
| Year of publication: |
2014
|
|---|---|
| Authors: | Ruggiero, Antonio ; Haedt, Jered |
| Published in: |
The ROI of pricing : measuring the impact and making the business case. - London [u.a.] : Routledge, ISBN 978-0-415-83379-0. - 2014, p. 93-115
|
| Subject: | Preismanagement | Pricing strategy | Return on Investment | Return on investment | Statistische Methode | Statistical method |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010240067