Evaluating the impact of VAT-free promotion : the role of loyalty program membership and category characteristics
Saeid Vafainia, Els Breugelmans, Tammo H. A. Bijmolt
| Year of publication: |
2021
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|---|---|
| Authors: | Vafainia, Saeid ; Breugelmans, Els ; Bijmolt, Tammo H. A. |
| Published in: |
Marketing letters : a journal of research in marketing. - New York, NY : Springer Science + Business Media B.V, ISSN 1573-059X, ZDB-ID 1478939-5. - Vol. 32.2021, 4, p. 455-476
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| Subject: | Value-added tax-free promotions | Retailing | Loyalty program membership | Kundenbindungsprogramm | Loyalty program | Beziehungsmarketing | Relationship marketing | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11002-021-09565-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012793434