Evaluating the Injury Risk Associated with All-Terrain Vehicles: An Application of Bayes' Rule.

This article discusses several technical and conceptual issues relating to the regulation of All-Terrain Vehicles (ATVs). Qualitative response models are used.to analyze a survey of injured persons and a survey of the general population of users. Because the latter did not distinguish injured and noninjured persons, an application of Bayes' rule is used to make inferences about the relationship between the two injury categories, and to consistently estimate injury risk. The article concludes with a discussion of the problem of risk awareness and some policy implications. Copyright 1992 by Kluwer Academic Publishers