Evaluating the Multivariate Beta Binomial Distribution for Estimating Magazine and Internet Exposure Frequency Distributions
| Year of publication: |
2011
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|---|---|
| Authors: | Cheong, Yunjae ; Leckenby, John ; Eakin, Tim |
| Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa : Taylor & Francis, ISSN 0091-3367, ZDB-ID 4351927. - Vol. 40.2011, 1 (1.4.), p. 7-25
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