Evaluating the Potential of Interactive Media through a New Lens: Search versus Experience Goods
| Year of publication: |
1998
|
|---|---|
| Authors: | Klein, Lisa R. |
| Published in: |
Journal of Business Research. - Elsevier, ISSN 0148-2963. - Vol. 41.1998, 3, p. 195-203
|
| Publisher: |
Elsevier |