Evaluating the purchase behaviour of organic food by young consumers in an emerging market economy
Thu Huong Pham, The Ninh Nguyen, Thi Thu Hoai Phan and Nam Thanh Nguyen
| Year of publication: |
2019
|
|---|---|
| Authors: | Thu Huong Pham ; Nguyen, Ninh ; Thi Thu Hoai Phan ; Nam Thanh Nguyen |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 27.2019, 6, p. 540-556
|
| Subject: | eco-friendly products | emerging market economy | Green marketing | organic food | Vietnam | young consumer | Bio-Lebensmittel | Organic food | Konsumentenverhalten | Consumer behaviour | Viet Nam | Schwellenländer | Emerging economies | Jugendliche | Youth | Öko-Marketing | Öko-Produkt | Sustainable product |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1447984 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012202773