Evaluating the webrooming behaviour for mobile phones
Parvi Bharti, Harpreet Singh Grewal, Chirag Singhal, Himanshu Kargeti
| Year of publication: |
2022
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|---|---|
| Authors: | Bharti, Parvi ; Grewal, Harpreet Singh ; Singhal, Chirag ; Kargeti, Himanshu |
| Published in: |
International journal of business innovation and research : IJBIR. - Genève [u.a.] : Inderscience Enterprises, ISSN 1751-0260, ZDB-ID 2436046-6. - Vol. 27.2022, 2, p. 166-181
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| Subject: | behaviour | in-store | mobile phones | online | shopping | webrooming | Mobiltelefon | Mobile phone | Konsumentenverhalten | Consumer behaviour | Mobilkommunikation | Mobile communications | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIR.2022.121545 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013252910