Evaluating US generic milk advertising effectiveness using an imperfect competition model
Department of Agricultural Economics, Cornell University Agricultural Experiment Station, New York State College of Agriculture and Life Sciences, Cornell University. By Nobuhiro Suzuki ...
| Year of publication: |
1993
|
|---|---|
| Authors: | Suzuki, Nobuhiro ; Kaiser, Harry M. ; Lenz, John E. ; Forker, Olan D. |
| Institutions: | Cornell University / Department of Agricultural Economics (contributor) |
| Publisher: |
Ithaca, NY |
| Subject: | Milchmarkt | Milk market | Werbung | Advertising | Marketingmanagement | Marketing management | Unvollkommener Wettbewerb | Imperfect competition | Milchpolitik | Milk policy | Preisdifferenzierung | Price discrimination | USA | United States |
| Extent: | V, 25 S |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000973195