Evaluation and use of marketing research by decision makers : a behavioral simulation
Hanjoon Lee, Frank Acito, and Ralph L. Day
| Year of publication: |
1987
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|---|---|
| Authors: | Lee, Hanjoon |
| Other Persons: | Acito, Frank (contributor) ; Day, Ralph L. (contributor) |
| Published in: |
Journal of marketing research : JMR. - Thousand Oaks, CA : SAGE Publishing, ISSN 0022-2437, ZDB-ID 218319-5. - Vol. 24.1987, 2, p. 187-196
|
| Subject: | Marktforschung | Market research | Marketingmanagement | Marketing management | Verkauf | Selling | 1986 |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001036287