Evaluation nudge : effect of evaluation mode of online customer reviews on consumers' preferences
Huimin Tan, Xingyang Lv, Xiaoyan Liu, Dogan Gursoy
| Year of publication: |
April 2018
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|---|---|
| Authors: | Tan, Huimin ; Lv, Xingyang ; Liu, Xiaoyan ; Gursoy, Dogan |
| Published in: |
Tourism management : research, policies, practice. - Amsterdam [u.a.] : Elsevier Science, ISSN 0261-5177, ZDB-ID 802245-8. - Vol. 65.2018, p. 29-40
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| Subject: | Evaluation mode | Information processing | Online customer reviews | Information valence | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Bewertung | Evaluation | Virales Marketing | Viral marketing | Informationsverhalten | Information behaviour | Kundenzufriedenheit | Customer satisfaction |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.tourman.2017.09.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011775050