Evaluation of customer's mall preferences in India using fuzzy AHP approach
Madhurima Deb
| Year of publication: |
2012
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|---|---|
| Authors: | Deb, Madhurima |
| Published in: |
Journal of advances in management research : JAMR. - Bingley : Emerald, ISSN 0972-7981, ZDB-ID 2529536-6. - Vol. 9.2012, 1, p. 29-44
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| Subject: | Einkaufszentrum | Shopping center | Konsumentenverhalten | Consumer behaviour | AHP-Verfahren | AHP approach | Fuzzy-Set-Theorie | Fuzzy sets | Indien | India |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009574679