Evaluation of E-commerce Web sites on the Basis of Usability Data

By processing the data on the use of e-commerce websites there can be derived useful information concerning consumer visits in an online store, information on the interests of the buyers and their behaviour, as well as on the functioning of the system for the placement of orders. In the article there is revealed the nature of the process of analyzing websites for e- commerce on the basis of data on their use and is proposed a system of indicators for the assessment of these websites. The proposed key assessment indicators are of significance for the development of the processes in customer relationship management and other marketing activities.