Evaluation of foreign products in the context of South-North geographic cues
Igor Makienko, Alexander Jakubanecs
| Year of publication: |
2020
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|---|---|
| Authors: | Makienko, Igor ; Jakubanecs, Alexander |
| Published in: |
International journal of business and emerging markets : IJBEM. - Olney, Bucks : Inderscience Enterprises, ISSN 1753-6227, ZDB-ID 2453814-0. - Vol. 12.2020, 4, p. 405-421
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| Subject: | country-of-origin effect | foreign product evaluation | region of origin | South-North geographic cues | economic development | stereotype | country production expertise | country-product match | international marketing strategies | Herkunftsbezeichnung | Designation of origin | Internationales Marketing | International marketing | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Multinationales Unternehmen | Transnational corporation | Ursprungsregeln | Rules of origin |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEM.2020.111728 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012505375