Evaluation Of Quality Dimensions Of Web Sites

In this paper, the factors that affect the quality of web sites have been evaluated. The facts that how an internet user evaluate the quality of a web site that he visited and which factors affect the internet user to visit the same web site again in the future are discussed. In this context, the literature has been reviewed and the quality dimensions of web sites and electronic commerce have been evaluated. In the direction of the main question, can SERVQUALmodel which is used for evaluating the quality of service operations be used in the evaluation of web sites’quality?, standards, models and the researches in the literature about the evaluation of web sites’ quality have been examined. SERVQUAL model which is used for evaluating the quality of service operations can be used in the evaluation of web sites’quality. However, there will be differentiation in the dimensions of SERVQUALmodel when used for the evaluation of web sites’quality.