Evaluation of Results from Sales Promotion Activities

An essential element of the sales promotion strategy and not only is the evaluation of the results obtained from the activities performed. Due to their nature and applicability, the evaluation of the sales promotion is much easier to be achieved, but it raises some problems. Using a hypothetical example, we have tried to develop a "classic" evaluation model of the specialty literature.

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Year of publication:	2007
Authors:	Ban, Olimpia
Published in:	Theoretical and Applied Economics. - Asociaţia Generalā a Economiştilor din România - AGER. - Vol. 2(507).2007, 2(507), p. 113-120
Publisher:	Asociaţia Generalā a Economiştilor din România - AGER
Subject:	sales promotion \| evaluation model: Bump-Trough effect

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Extent:	application/pdf text/html
Type of publication:	Article
Language:	Romanian
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10005581586