Evaluation of subsidiary marketing performance : combining process and outcome performance metrics
Dhruv Grewal; Gopalkrishnan R. Iyer; Wagner A. Kamakura; Anuj Mehrotra; Arun Sharma
| Year of publication: |
2009
|
|---|---|
| Authors: | Grewal, Dhruv ; Iyer, Gopalkrishnan R. ; Kamakura, Wagner A. ; Mehrotra, Anuj ; Sharma, Arun |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 37.2009, 2, p. 117-129
|
| Subject: | Marketing | Performance-Messung | Performance measurement | Tochtergesellschaft | Subsidiary company | Multinationales Unternehmen | Transnational corporation | Kfz-Industrie | Automotive industry | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003850892