Evaluation of subsidiary marketing performance: combining process and outcome performance metrics
| Year of publication: |
2009
|
|---|---|
| Authors: | Grewal, Dhruv ; Iyer, Gopalkrishnan R. ; Kamakura, Wagner A. ; Mehrotra, Anuj ; Sharma, Arun |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 11878654. - Vol. 37.2009, 2, p. 117-129
|