Evaluation of the objective and subjective features of technological products : evidences from Turkish tablet PC market
Year of publication: |
2016
|
---|---|
Authors: | Okumuş, Abdullah ; Özen, Hilal ; Kara, Gökmen |
Published in: |
International journal of information technology and management : IJITM. - Genève : Inderscience Enterprises, ISSN 1461-4111, ZDB-ID 2262721-2. - Vol. 15.2016, 2, p. 99-117
|
Subject: | subjective feature | objective feature | purchase intention | tablet PC | structural equation modelling | Türkei | Turkey | Strukturgleichungsmodell | Structural equation model |
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