Evaluation of the relationship between consumers' cultural values and word of mouth marketing based on Hofstede's studies
Farshad F. Razi, Masoud Lajevardi, Mehrdad Orouei, Hamidreza Saedi, Raheleh S. Khatami
| Year of publication: |
März 2017
|
|---|---|
| Authors: | Razi, Farshad Faezy ; Lajevardi, Masoud ; Orouei, Mehrdad ; Saedi, Hamidreza ; Khatami, Raheleh S. |
| Subject: | Individualism | Masculinity | Mouth of Word Marketing | Power Distance | Uncertainty Avoidance | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | Kulturelle Identität | Cultural identity | Nationalkultur | National culture | Individualismus | Marktmacht | Market power |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011764712