Evaluation of Visibility of EU external action : Final Report ; Volume 1

The mandate for this study was to undertake an evaluation of EU external action as managed by three DGs: DG RELEX, DG DEV and DG AIDCO. The Terms of Reference identified two main objectives (ToR, Feb 2010, Section 1 – reproduced in Annex 1): · To provide an overall independent assessment of the visibility of the Commission’s external action · To identify key lessons to improve current and future Commission strategies on visibility. The ToR also set out the temporal scope, 2005 to 2010, and a geographical scope that is essentially global with the exception of the EU enlargement countries. Stakeholders from both inside and outside the EU, in both partner countries and global organisations, were to be covered. The main element to limit the focus of the study was the designation of six themes which were to be the object of thematic studies involving six field visits to different countries (listed below – section 1.3). Finally the ToR also asked for the evaluation to be forward looking, providing lessons and recommendations concerning visibility and also on coordination within the EU and on coherence within the EU and internationally.

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Alternative title:	Evaluation of Visibility of EU external action : Final Report ; Volume 2 – Annexes Part 1
Year of publication:	2012-06
Institutions:	PARTICIP GmbH Consultants für Entwicklung und Umwelt, Freiburg im Breisgau ; Europäische Kommission / Generaldirektion Entwicklung und Zusammenarbeit - EuropeAid (contributor) ; Aide à la Décision Economique, Ottignies-Louvain-la-Neuve (contributor) ; Deutsches Institut für Entwicklungspolitik, Berlin (contributor) ; DRN (contributor) ; European Centre for Development Policy Management (contributor) ; Overseas Development Institute, London (contributor)
Subject:	Außenpolitik \| foreign policy \| Bewertung \| evaluation \| Biodiversität \| biodiversity \| Energiepolitik \| energy policy \| Entwicklungshilfepolitik \| development aid policy \| EU \| Finanzkrise \| financial crisis \| Globalisierung \| globalization \| Klimawandel \| climate change \| Kooperation \| cooperation \| Krisenintervention \| crisis intervention \| Mali \| Migration \| migration \| Nahrungsmittel \| food \| Tunesien \| Tunisia \| Umweltpolitik \| environmental policy \| Wahrnehmung \| perception \| Wirtschaftskrise \| economic crisis \| 2005 - 2010

1. EXECUTIVE SUMMARY
1.1 Purpose of the Evaluation
1.2 Background of the Evaluation
1.3 Methodology
1.4 Analysis of the main findings for each Evaluation Question
1.5 Main Conclusions and Recommendations
2. INTRODUCTION
2.1 Synthesis of the Commission’s Strategy and Programmes
2.2 Context
2.3 Purpose of this Evaluation
3. METHODOLOGY
3.1 Introduction
3.2 Judgement Criteria & Indicators
3.3 Data & Information Collection
3.3.1 Thematic Studies
3.3.2 Media Coverage Analysis
3.3.3 E-Survey
3.3.4 Interviews with Brussels-based actors
3.3.5 Eurobarometer reports analysis
3.3.6 Case studies of specific events and partnerships
3.4 Methods of Analysis
3.5 Methods of Judgement
4. MAIN FINDINGS AND ANALYSIS
4.1 Findings from the Thematic Studies and the other Data Sources
4.1.1 Findings from the Thematic Studies
4.1.2 Case studies of specific events and partnerships
4.1.3 Findings from other sources
4.2 Answers to each Evaluation Question
4.2.1 EQ1: The image of EU external action
4.2.2 EQ2: Do the Visibility communication priorities achieve their objectives?
4.2.3 EQ3: A single, clearly defined Visibility strategy for EU external action?
4.2.4 EQ4: Perceptions of the benefits of EU external action
4.2.5 EQ5: Coordination between the EU institutions and with the EU Member States?
4.2.6 EQ 6: Coherence of message across external and internal policies?
4.2.7 EQ 7: Value added of the EU as a global actor in major international fora?
4.2.8 EQ8: Adequacy of EC resources to carry out the visibility strategy
4.2.9 EQ9: Stakeholder perceptions of results relative to the costs
4.2.10 EQ10: Translating visibility strategies into action plans

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