Evaluative conditioning procedures and the resilience of conditioned brand attitudes
Steven Sweldens; Stijn M. J. Van Osselaer; Chris Janiszewski
| Year of publication: |
2010
|
|---|---|
| Authors: | Sweldens, Steven ; Van Osselaer, Stijn M. J. ; Janiszewski, Chris A. |
| Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 37.2010/11, 3, p. 473-489
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Bier | Beer | USA | United States | Niederlande | Netherlands |
| Extent: | graph .Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008662501