Evaluative cues and services : the effect of consumer knowledge
James F. Devlin
| Year of publication: |
2011
|
|---|---|
| Authors: | Devlin, James F. |
| Published in: |
Journal of marketing management : MM. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0267-257X, ZDB-ID 645971-7. - Vol. 27.2011, 13/14, p. 1366-1377
|
| Subject: | Konsumentenverhalten | Consumer behaviour | Produktinformation | Product information | Bewertung | Evaluation | Präferenztheorie | Theory of preferences | Großbritannien | United Kingdom |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009412794