Event engagement : using event experiences to build brands
Teagan Altschwager, Jodie Conduit, Ingo Oswald Karpen, Steve Goodman
| Year of publication: |
2024
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|---|---|
| Authors: | Altschwager, Teagan ; Conduit, Jodie ; Karpen, Ingo Oswald ; Goodman, Steve |
| Published in: |
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC). - [London] : Sage Publishing, ISSN 1839-3349, ZDB-ID 2211477-4. - Vol. 32.2024, 1, p. 31-44
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| Subject: | customer engagement | event engagement | brand engagement | branded marketing events | engagement transfer | Markenführung | Brand management | Event-Marketing | Event marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenimage | Brand image |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/14413582221127317 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014631526