Event-Marketing : [Einbindung in die Kommunikationsstrategie, Konzeption und Umsetzung von Events, Dramaturgie und Inszenierung]
Stephan Schäfer
| Year of publication: |
2002 ; 1. Aufl.
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|---|---|
| Authors: | Schaefer, Stephan |
| Publisher: |
Berlin : Cornelsen |
| Subject: | Event-Marketing |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 190 S. : Ill., graph. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-464-49079-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004750884