Event marketing : how to successfully promote events, festivals, conventions, and expositions
Leonard H. Hoyle
| Year of publication: |
c2002
|
|---|---|
| Authors: | Hoyle, Leonard H. |
| Publisher: |
New York : Wiley |
| Subject: | Event-Marketing | Event marketing | Großveranstaltung | Big event | Veranstaltung | Event | Sportveranstaltung | Sport event |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [digitale-objekte.hbz-nrw.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | XXIV, 224 S 25 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Literaturverz. S. 209 - 215 |
| ISBN: | 0-471-40179-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490489