Event quality and loyalty among runners with different running involvement levels : the case of "The Alexander the Great" International Marathon
Kostantinos Alexandris, Nicholas Theodorakis, Kiki Kaplanidou and Dimitra Papadimitriou
| Year of publication: |
2017
|
|---|---|
| Authors: | Alexandris, Kostantinos ; Theodarakis, Nicholas ; Kaplanidou, Kiki ; Papadimitriou, Dimitra |
| Published in: |
International journal of event and festival management. - Bingley : Emerald, ISSN 1758-2954, ZDB-ID 2551992-X. - Vol. 8.2017, 3, p. 292-307
|
| Subject: | Event quality | Event loyalty | Running involvement | Beziehungsmarketing | Relationship marketing | Dienstleistungsqualität | Service quality | Sportveranstaltung | Sport event | Event-Marketing | Event marketing | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJEFM-08-2016-0057 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011804346