Event-Resource-Management mit digitalen Tools : schnell - skalierbar - messbar: Wie die Digitalisierung die Live-Kommunikation verändert
Christian Coppeneur-Gülz, Sven-Volker Rehm
| Year of publication: |
[2018]
|
|---|---|
| Authors: | Coppeneur-Gülz, Christian ; Rehm, Sven-Volker |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden, Germany : Springer Gabler |
| Subject: | Veranstaltungswirtschaft | Event sector | Event-Marketing | Event marketing | Marketingmanagement | Marketing management | IT-gestütztes Marketing | Computer-assisted marketing | SWOT-Analyse | SWOT analysis | Kommunikation | Digitalisierung |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXI, 178 Seiten Illustrationen 21 cm x 14.8 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | 201808 |
| ISBN: | 3-658-22330-8 ; 978-3-658-22330-4 ; 978-3-658-22331-1 |
| Other identifiers: | 10.1007/978-3-658-22331-1 [DOI] |
| Classification: | Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011867175