Every cloud has a silver lining : exploring the dark side of value co-creation in B2B service networks
Year of publication: |
May 2016
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Authors: | Chowdhury, Ilma Nur ; Gruber, Thorsten ; Zolkiewski, Judy |
Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 55.2016, p. 97-109
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Subject: | Value co-creation | Service networks | Dark side | Power | Opportunism | Role stress | Kundenintegration | Customer integration | Betriebliche Wertschöpfung | Value creation | Unternehmensnetzwerk | Business network | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | B-to-B-Marketing | Business-to-business marketing |
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