Everyday activism : an AI-assisted netnography of a digital consumer movement
Robert V. Kozinets and Mina Seraj-Aksit
| Year of publication: |
2024
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|---|---|
| Authors: | Kozinets, Robert V. ; Seraj-Aksit, Mina |
| Published in: |
Journal of marketing management : JMM ; journal of the Academy of Marketing. - Abingdon [u.a.] : Routledge, Taylor & Francis Group, ISSN 1472-1376, ZDB-ID 2067949-X. - Vol. 40.2024, 3/4, p. 347-370
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| Subject: | Consumer activism | consumer movements | digital activism | netnography | social media activism | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Verbraucherberatung | Consumer advice | Digitale Medien | Digital media |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0267257X.2024.2307387 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014549764