Everyone is a customer : a proven method for measuring the value of every relationship in the era of collaborative business
Jeffrey Shuman and Janice Twombly with David Rottenberg
| Year of publication: |
2002
|
|---|---|
| Authors: | Shuman, Jeffrey C. ; Twombly, Janice ; Rottenberg, David |
| Publisher: |
Chicago, Ill. : Dearborn |
| Subject: | Beziehungsmanagement |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XXIII, 210 S. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-7931-5412-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004757783