Evidence items as signals of marketing competencies and workplace readiness : a practitioner perspective
Heather Honea, Iana A. Castro, and Paula Peter
| Year of publication: |
December 2017
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| Authors: | Honea, Heather ; Castro, Iana A. ; Peter, Paula |
| Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 39.2017, 3, p. 145-161
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| Subject: | assessment | education administration issues | marketing education issues | skills/traits development in marketing education | learning approaches and issues | employer needs | marketing careers/advising | undergraduate education | level/type of education | Marketing | Betriebswirtschaftsstudium | Graduate business education | Qualifikation | Occupational qualification | Lehrplan | Curriculum | Großbritannien | United Kingdom | Bildung | Education |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0273475317724845 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011791314