Evidences of customer loyalty and its salient correlates from the Arab world
Shahid N. Bhuian, Zafar U. Ahmed and Hamed Al-Azri
| Year of publication: |
April-September 2018
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| Authors: | Bhuian, Shahid N. ; Ahmed, Zafar U. ; Al-Azri, Hamed |
| Published in: |
Journal of transnational management : the official journal of the International Management Development Association. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 1547-5778, ZDB-ID 2207693-1. - Vol. 23.2018, 2/3, p. 98-118
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| Subject: | Arab world | CRM | customer loyalty | Beziehungsmarketing | Relationship marketing | Arabische Staaten | Arab countries | Konsumentenverhalten | Consumer behaviour | Kundenbindung | Customer retention |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/15475778.2018.1477539 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011930155