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Evolution of firms' product strategy over the life cycle of technology-based industries: A case study of the global mobile phone industry, 1980-2009
Giachetti, Claudio, (2010)
UsersÕ ability to anticipate incremental and radical innovation in online communities: The role of product knowledge and willingness to participate in the community life
Giachetti, Claudio, (2012)
Extending lead-user theory to online brand communities: The case of the community Ducati
Marchi, Gianluca, (2011)