Evolution of motivation in co-creation : recruit, retain and complete in a project on new food product co-creation
Krzysztof Klincewicz, Lina Fogt Jacobsen, Katarzyna Dębska, Michał Gazdecki, Elżbieta Goryńska-Goldmann, Katarzyna Król, Liisa Lähteenmäki, Anna Wielicka-Regulska, Magdalena Zatorska
| Year of publication: |
2024
|
|---|---|
| Authors: | Klincewicz, Krzysztof ; Jacobsen, Lina Fogt ; Dębska, Katarzyna ; Gazdecki, Michał ; Goryńska-Goldmann, Elżbieta ; Król, Katarzyna ; Lähteenmäki, Liisa ; Wielicka-Regulska, Anna ; Zatorska, Magdalena |
| Published in: |
Creativity and innovation management. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1467-8691, ZDB-ID 2027722-2. - Vol. 33.2024, 3, p. 312-337
|
| Subject: | co-creation | motivation | new product development | older consumers | participatory innovations | Produktentwicklung | New product development | Kundenintegration | Customer integration | Innovation | Motivation | Innovationsmanagement | Innovation management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/caim.12589 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015144140