Evolution technologique et qualité : impact de l'utilisation des sites Web sur la qualité perçue en magasin

Based on consumer behaviors in multichannel distribution literature and academic studies on the Internet, this article focuses on how the use of the web site may influence the consumer's perception of quality in-store. This research highlights the need to redefine quality parameters taking into account the development of multichannel distribution, especially the development of Web sites.

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Year of publication:	2005-05
Authors:	Rolland, Sylvie
Institutions:	Université Paris-Dauphine (Paris IX)
Subject:	Perceived quality \| Multichannel distribution \| In-store behavior \| Qualité perçue \| Distribution multicanal \| comportement en magasin \| Internet

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Series:	Economics Papers from University Paris Dauphine.
Type of publication:	Book / Working Paper
Classification:	M31 - Marketing
Source:	RePEc - Research Papers in Economics

Persistent link: https://www.econbiz.de/10010707129