Evolutionary location and pricing strategies for service merchants in competitive O2O markets
Zhou He, T.C.E. Cheng, Jichang Dong, Shouyang Wang
| Year of publication: |
16 October 2016
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| Authors: | He, Zhou ; Cheng, T. C. E. ; Dong, Jichang ; Wang, Shouyang |
| Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 254.2016, 2 (16.10.), p. 595-609
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| Subject: | Agent-based modeling | Service competition | Customer behavior | Location | Pricing | Preismanagement | Pricing strategy | Agentenbasierte Modellierung | Dienstleistungssektor | Service industry | Theorie | Theory | Konsumentenverhalten | Consumer behaviour | Betriebliche Standortwahl | Firm location choice |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.ejor.2016.03.030 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011508998